Courtesy of Monica Huldt
- Monica Huldt, 38, pivoted to being an adult content creator after giving up work as a dancer.
- She was making $100,000 a year when the pandemic hit. But after that, her OnlyFans “exploded.”
- This is how custom videos boosted her income, as told to Chris Stokel-Walker.
This as-told-to essay is based on a conversation with Monica Huldt, a 38-year-old OnlyFans creator about building her presence on the platform. It’s been edited for length and clarity. Insider has verified Huldt’s financial claims with documentation.
When I moved from Sweden to the United States, I was a dancer for three years. It wasn’t really my thing.
In 2016, when OnlyFans started, I already had a pretty big Instagram account. My fans were asking if I was going to join this new platform. I didn’t have a clue what it was about.
Platforms pop up and then go away. I thought, “Should I put work into this?” You never know if it’s going to be anything. But I did sign up. Nothing happened for the first year or two.
Then I decided I didn’t want to do dancing anymore because it’s very tiring, and I was really depressed doing it. So I started working hard on my OnlyFans account. I started small, with maybe 2,000 followers, and I was working hard on it.
Each month it grew, but when the pandemic hit, that’s when everything exploded
Back then, I was making more than $100,000 a year. I decided I wanted to build this, to make a lot of money but also to educate and help other women. I knew during the pandemic a lot of people had lost their jobs.
A lot of girls couldn’t be dancers because the clubs were closed. Everybody rushed to OnlyFans.
I joined Telegram, which is really a useful way to find new and interesting ways to use your page. I also bought a lot of organized coaching from girls who are really big on OnlyFans, like Dannii Harwood, which helped.
I still buy coaching from girls who know what they’re doing. I’ve pumped a lot of money into growing my business. I’d estimate I’ve spent maybe $200,000 to $300,000 on promotion and coaching.
The coaching usually involves booking a Skype or Zoom call with the coach, who will go onto your page and analyze it. She’ll see what you’re doing compared with hers and make a plan, suggesting what you can try to change. That’s something you need to do every couple of months or so.
OnlyFans is like Netflix: You’re scrolling through the same shows every day and think, “Oh, I wish they had something new.” Your customers have to have something interesting to look at.
It’s a 24-hour job. I’m constantly on my phone finding different ways to make it more interesting for my fans.
But I want to build my business to be more than just OnlyFans; I want to help other women succeed on social media as well.
One of the key things I’ve realized over the past two years is that the type of content you make can make a huge difference. OnlyFans isn’t a platform like PornHub with only videos. It’s not about cranking out massive amounts of content every day.
It’s a personal interaction. Your fans are interested in what you’re doing on a daily basis. It’s also about doing a lot of custom content, where someone can say: “I want you in high heels wearing this” or “I want you baking a cake.”
They talk to you about their fantasies, and you can do it for them, with custom videos produced for a fee.
I make $750,000 a year from OnlyFans now that I’ve recognized that. Most of what I earn is from customs.
I’m very able to understand what my fans want to see. I try to do a little bit of what I like but also cater to what my fans want. At the end of the day, they’re there to support you, so you have to cater to them.
It means a lot of work. I wake up in the morning and have meetings. I check all my emails and post on all my social-media platforms.
I log in, make a good-morning post and do a video where I say: “Hey, good morning, what are you up to?” I tell them about my day. I post that, then go to breakfast, and usually I go to the gym at 11 a.m.
I have a personal-training session for an hour there, during which time I go live on TikTok and Instagram because it’s a good way to funnel people onto your other social-media platforms.
After that, I come home and produce a bunch of TikToks to post during the week. I go over my Instagram, then film my customs because I usually have a list of them I need to do. In the evening, my nights are usually open because I do my sexting sessions during the evening. My whole day revolves around social media.
In the future, I want to keep my own pages going, but I want to move more into coaching and social-media masterclasses.
I’m trying to build up my business enough so I can retire and do only social-media management and coaching for people who need it
I coach 16 girls. I have a spreadsheet on how to boost their social media presences. I have blueprints I send to the girls, and we have weekly calls in which I ask how it’s going, whether they have any issues, and what they feel they need to change.
That part of my business has only just started making more money. We don’t take any money out of the business, just reinvest it.
In 10 years’ time, I want to be financially independent. I don’t want to worry about whether my OnlyFans is doing well.